A new board of directors to face new challenges

A new board of directors to face new challenges

The Portuguese Alexandra Toregao, of the Lisbon Congress Centre, was elected the new president of the Iberian chapter of the ICCA for the 2013-2014 period, taking over from Frank García, of CCIB in Barcelona. The recently elected board of directors will have María del Mar Carnero (Fibes-Sevilla) as vice president. The board is completed by María José Alvez (Estoril Convention Bureau) and Sonia Serracarbassa (Cataluña Convention Bureau). Carmen Aguirregomezcorta will continue as secretary.

The new board of directors, elected after the assembly of the Iberian chapter of ICCA took place last April, states as its objective for this new period, to improve the presence of the chapter in the MICE market through seven courses of action.

From left to right: María José Alves (Estoril CB), María del Mar Carnero (Fibes Sevilla), Alexandra Toregao (CC Lisboa), Carmen Aguirregomezcorta (Secretary), Sonia Serracarbassa (Cataluña CB).

From left to right: María José Alves (Estoril CB), María del Mar Carnero (Fibes Sevilla), Alexandra Toregao (CC Lisboa), Carmen Aguirregomezcorta (Secretary), Sonia Serracarbassa (Cataluña CB).

Goals

  1. Establish narrower relations with the official institutions for which the work of the ICCA and in general the meeting sector will be recognised and will benefit from the support of public bodies in the long term.
  2. Improve strategic links within the meeting sector with other similar associations, both national and international, with corporate associations and universities, the specialist media, and participation in trade fairs.
  3. Explore new markets with a special focus on Spanish- and Portuguese-speaking Spanish-American markets, and with other emerging markets (BRICs)
  4. Improve information management, stimulating interaction between members and adapting the databases of the ICCA to the real future needs of the peninsula (Spain and Portugal).
  5. Apply new meeting formats between members and with clients.
  6. Improve marketing and communication through more dynamic events, with educational content or for developing businesses, creating synergy with other chapters and with more efficient use of social networks.
  7. Take on corporate social responsibility actions with the objective of increasing team spirit in members and benefitting the local community and the image of the chapter.