evento Days becomes a great showroom for the meetings and events sector

evento Days becomes a great showroom for the meetings and events sector

While evento Days has always tended to bring innovation and complete the traditional exhibition with other components (education, thematic areas, creative concept…), the analysis of the demand  of event professionals pushed Grupo eventoplus to innovate this year.

First change: new venue. evento Days takes place on 3rd and 4th of July at the Matadero Madrid, an icon of creative events in the capital. A way to break with the traditional concept of fair and become, increasingly, an event.

Second change: specialization. The segment “business travel” of evento Days becomes a separate event (the Meeting & Incentive Summit). This change follows the (clear) tendency to specialize in events and meetings, and allows the event to offer more quality content for a specific audience rather than “one size fits all.”

Third change: “co-working”. In a trade show, traditionally an exhibitor has its own space. evento Days encourages providers to share space: a way of sharing costs and having a more powerful presence. Each group of companies “set up their own event” within under evento Days.

Fourth change: Showroom spaces. A provider wants to show what he can do? You can set up a simple presence… or choose a part of the event mount it as a staging of your services. So InnoMedia set up “from A to Z” the workshop area, GAM and Elenco set up the education area; Idiliq the lounge, and Fluge Sin Pixel (FLSP) the bar area. All areas go on to become real showcases for these companies.

Fifth change: charge for access to providers. A decision has been painful but justified, as it follows the will to bring more value to exhibitors, who ask for a specialized audience of buyers.

Sixth change: one and a half days. The second day is shortened to half day and ends at 3:00 p.m. with a cocktail-celebration. The last day, usually quiet at all fairs, a party becomes relational.

Seventh change: technology area. Technology (especially the world of software and apps) is a vital element that is already in the production of events and, therefore, evento Days will have a technological hub area where such exposures focus.


evento Days 2013 is all this and also… will bring more surprises on site!

Moreover, the eventoplus awards ceremony will take place on July 3rd at the impressive Plaza de Toros de Las Ventas. The format also changes and becomes a gala dinner in which the great professionals enjoy the best events of 2012.

ICCA members have special advantages in evento Days:

  • Planners: free
  • Providers and visitors attending events 96 € + VAT (20% discount as ICCA members)

You can register for these events:

– evento Days:


– eventoplus Awards:



For more information go to www.eventodays.com and www.premioseventoplus.com or call 902 90 31 90.

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