ICCA and MPI analyse “low cost” format

ICCA and MPI analyse “low cost” format

The economic crisis has brought the low cost format to the meetings market, probably –according to the people who know these things – for good. Clients have smaller budgets and suppliers have to adapt to the cuts, as has been happening in so many other businesses. But does applying these budget cuts to an event, that’s to say producing a low cost event, mean simply cutting costs and consequently having a worse event than before?

Events agencies, PCOs, DMCs, hotels, meetings centres, catering companies, etc, etc., have had to bow to the low cost empire, while making it clear that the new formulas they are putting forward don’t necessarily mean reducing the quality of an event or its creativity (it’s precisely through applying creativity, say the suppliers, that they manage to maintain quality at a lower price).

Is it as easy as it looks? To talk about the subject of low cost events, the Iberian chapter of ICCA and MPI Spain –the two most important and most widely represented international organizations in the meetings market – have organized for EIBTM 2013 (Barcelona, 19-21 November) a seminar in Spanish with the title “Are we low cost or what?” that will be held on 20 November from 10.00 to 11.00 in the Lecture Theater. Managing the debate will be two well known professionals from the sector: Ramzi Shuaibi (Leading Sense) and Eric Mottard (Evento Plus).

We’ll be waiting for you!!

Wednesday, 20 November, 2013
10.00 – 11.00 h
Lecture Theater

Captura de pantalla 2013-11-14 a la(s) 13.20.57