Hosted Buyers -Meetings Industry on a high at BTL

Hosted Buyers -Meetings Industry on a high at BTL



The hosted buyers growth also conveyed a record number of professional meetings held between companies and those exhibiting at BTL as well as foreign buyers, reaching a total of 2,500 meetings held and 64 has the highest number of meetings scheduled by a single HB program exhibitor.

According to Fátima Vila Maior, Area Director for fairs at FIL [Lisbon International Fair] and responsible for BTL – International Tourism Exhibition, “this edition has reinforced the dynamic of internationalisation of the event and showed that BTL is increasingly more professional; the hosted buyers promotional effort, the involvement of TAP and the historical presence of Brazil at BTL have contributed towards us having a fair very much focused on business and, in particular, on business within the sphere of Portugueses peaking countries, a unique element of BTL”, confirmed the spokesperson responsible, further adding that “the promotion of national tourism and of Portugal as destination had a positive result from the exhibitors point of view. We surveyed the Hosted Buyers and 50% intend to return to Portugal to make news deals in short time, and 74% of the Buyers visit BTL to meet new business partners and/ or suppliers. As a matter of fact we are pleased that 89% of the buyers consider the Hosted Buyers program very good to excellent!”- concluded Fatima Vila Maior.

For this segment BTL 2014 reinforces the Meting Industry segment and includes a well organised agenda, given that Portugal is more and more, due to its strategic positioning among Continents, the ideal destination for meetings, incentive trips, conferences, exhibitions and events.

BTL brings together the largest number of Portuguese speaking destinations, which makes it the most strategic event in the world, for potential foreign buyers. Portugal has, in a way, a privileged geographical situation, due to its preferred binding between the American and European continents.

Strategic development guidelines will be followed in this 2014 edition of BTL. These were initiated in 2012, with the strengthening of the event’s positioning, as a sample of Europe’s touristic offers, by investing in Brazil whilst destination promoter, both from an incoming and outgoing perspective.

In what concerns the general public, the Organisation of BTL has planned different activities, to ensure an effective communication with the final consumer, boosting interest in purchasing holidays, weekend breaks, getaways, not only in Portugal, but also in over 40 destinations that have chosen Lisbon, and BTL, as their gateway to the dissemination and promotion of their country.