Juan José García ratified as first Vice President and Treasurer of ICCA for 2014-2016

Juan José García ratified as first Vice President and Treasurer of ICCA for 2014-2016

The director of marketing and sales for Barceló Congresos, Juan José García, has been ratified as a board member of the International Congress and Convention Association (ICCA) for the next two years, occupying once again the post of Geographic Representative for Europe. The vote took place during the association’s 53rd congress in Antalya (Turkey) last week.

He has also been ratified as first vice president and treasurer of the association for the next two years, being once again the first Spaniard to hold this important and influential position in the association’s 51 year history.

ICCA is the only international association that encompasses the principal and most influential stakeholders in the meetings tourism sector globally, which is why it is without doubt regarded as the most relevant one. It currently has more than 1,000 business and institutional members in 90 countries.

Juan José García, confirmed as first vice president of ICCA

Juan José García, confirmed as first vice president of ICCA

Barceló Congresos is the professional congress organizing arm of the Barceló group, one of the leading tourism companies worldwide. Through its hotel division and the one for organizing conferences and travel, the company has more than 140 hotels in 16 countries and 721 offices in 21 countries, creating a combined turnover of 1.95 billion euros in 2013.

Juan José García is a leading expert in the presentation of candidatures and the strategic development of scientific societies. Among other projects he is working on are as a consultant in drawing up business plans to help destinations and venues to position themselves in this business sector and scientific societies to grow sustainably by offering greater value to members and their partners.

Among the objectives that Juan José has set himself for the coming two years is to support ICCA’s new regional offices in Africa and the Middle East, as well as improving the tools that facilitate the development of business between members of the association. These include a new data base to be presented in 2015 and the use of Big Data, which he is convinced will completely change the development of products in the sector over the next few years. He also aims to achieve greater collaboration between the 11 geographical chapters of ICCA to produce greater and better interchange of experiences, knowledge and business between their members.


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