Porto Convention Bureau welcomes MICE buyers to Porto and the North of Portugal

Porto Convention Bureau welcomes MICE buyers to Porto and the North of Portugal

With the objective of motivating potential event organisers to bring their events to Porto and the North of Portugal, Porto Convention Bureau recently organised a Fam Trip for 26 participants from its strategic markets.

The Fam Trip “Be Inspired at Porto, the Best European Destination 2014!” aimed to reinforce the promotion of Porto & Northern Portugal as a MICE destination, and was the result of a partnership with the Portuguese Tourist Board delegations across the strategic markets, TAP and associated companies of Porto Convention Bureau.13. OPORTO

During three days, 29-31 October, and in a relaxed and fun environment, guests were able to discover the wonders of the city of Porto and the Douro valley, while engaging in different activities that showcased the diversity of the offer as well as experiencing the quality of services and infrastructures existent in the Destination. The programme also contemplated a networking cocktail with associated hotels of the North of Portugal and a workshop with local hotels and DMCs/PCOs.

Porto Convention Bureau believes that this strategic approach, by allowing direct contact with its associated companies, increments the number of international events in the Destination, promoting its potential and versatility on a professional and enthusiastic manner.