Neuromarketing world forum at WTCB

Neuromarketing world forum at WTCB

World Trade Center Barcelona hosts the most innovative forum on marketing and consumer research.

For the first time in Spain, last 25-27 March the World Trade Center Barcelona hosted the Neuromarketing World Forum, currently the most innovative event on marketing and shopper behaviour. Organised by the NeuroMarketing Science & Association (NMSA), this year’s Forum reflected on the way the human brain reacts to advertising and the mass media.

The business complex Auditorium, which seats over 400 people, was the site of keynote conferences given by eminent speakers in the field, among them Robert Heath, Douglas van Praet, Jaime Romano, Nick Soutgate and Duane Varan. At the same time, WTCB’s multi-purpose rooms were used to give talks on topics such as whether there is a formula for more effective advertising, and on creating memorable, hard-hitting media content.

As always, the magnificent seaside surroundings of the World Trade Center Barcelona prompted the organisers to host a lunch at the Sala Port Vell, where the 200 diners present were treated to spectacular views of the port of Barcelona.